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Votes and Values and Pretty Maps: Applying Mixed Methods to Canadian Political Data

Presenter 1
Daniel Edelstein
University of Windsor

Barack Obama's 2012 re-election campaign relied heavily on applying social science findings and methods, drawing on large, linked data sets to target, persuade, and turn out voters. As the Canadian Election Study (CES) data sets include detailed data on respondents' geographic location, they are well suited for research that integrates statistical and GIS analysis. Using CES data, Canadian census data, election results, and geospatial data, we will demonstrate how multiple, diverse data sets can be combined and analyzed with a mix of statistical and GIS methods. The CES and other data, and the methods, should be of interest to political scientists, sociologists, and other social scientists. Our illustrated examples are also structured to guide others in using similar combined methods on different data, or in helping users take full advantage of comparably rich data for better research and more vivid presentation of results.

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