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Getting some bang for the buck: Reaching out to journalists

Presenter 1
Lisa Neidert
University of Michigan Population Studies Center

Much of the emphasis on statistical and data literacy involves teaching students how to use, manipulate, and interpret data. And, university settings are appropriate venues for this effort. However, for many, the horse has already left the barn. How do we reach folks who are no longer in a university setting but potentially have greater impact than our statistically literate researchers? A typical journalist, even for relatively weak web-only newspapers, reaches a wider audience than publications in journals, which may only have 10 citations 5-years after publication. And, journalists for major newspapers reach a very large audience on the order of millions. Thus, it is well worth our time to reach out to bloggers/journalists. This presentation will provide (a) examples of focused training/follow-up for journalists and (b) subject-specific content. It will close with an example of academics who reach out to wide audiences with blogs and Twitter. This could be a model for data professionals and/or for research faculty.

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