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Exploring how to raise awareness of a data service through academic libraries in the UK

Presenter 1
Margherita Ceraolo
UK Data Service

The UK Data Service, as part of its marketing strategy, is investigating how to raise awareness through academic libraries. This research, conducted by an intern, takes the form of a case study exploring how to embed the UK Data Service within four UK academic libraries. The institutions were selected based on data usage and the methodology qualitative – the data is collected through semi-structured interviews. Background information gathered about libraries’ structures and strategies suggests that the effect of expense justification on the support of data providers by libraries poses challenges to free-at-the-point-of-use (free) data services. In other words it could result in less focus on support in the form of training through tutorials or focus groups. The following question arises: are ‘free’ services less supported by libraries than those that require fees because of the need to justify membership expenditures? This presentation explores how data services can improve interactions with academic libraries in the UK. By closely examining the strategy of four UK universities, it sheds light on the challenges in raising awareness of a data provider like the UK Data Service through collaborating with libraries. It aims to discover whether the study’s findings can be applied to other institutions.

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