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Using NVivo 10 for Qualitative Data Analysis

Presenter 1
Mandy Swygart-Hobaugh
Georgia State University

Many social scientists like to “get their hands dirty” by delving into deep analysis of qualitative data – be it discourse analysis, in-depth interviews, ethnographic observations, visual and textual media analysis, etc. Manually coding these data sources can become cumbersome and cluttered – and may even hinder drawing out the rich content in the data.

Through hands-on work with provided qualitative data, participants will explore ways to organize, analyze, and present qualitative research data using NVivo 10 analysis software. The workshop will cover the following topics:

  • Coding of text and multimedia sources
  • Using Queries to explore and code data
  • Creating Attribute Value Classifications to facilitate comparative analyses
  • Data visualizations
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